Katie Laughlin serves as the Senior Director of Global Offering Strategy and Go-To-Market (GTM) for Commercial Analytics and Information Management at IQVIA, where she plays a critical role in shaping the future of healthcare analytics. With a strong background in leading interdisciplinary teams, Katie excels...
Katie Laughlin serves as the Senior Director of Global Offering Strategy and Go-To-Market (GTM) for Commercial Analytics and Information Management at IQVIA, where she plays a critical role in shaping the future of healthcare analytics. With a strong background in leading interdisciplinary teams, Katie excels in driving organizational change and fostering high-performance cultures. Her expertise lies in the seamless integration of product development, marketing, sales enablement, and customer education, ensuring that innovative solutions are not only launched successfully but also resonate with clients' needs.
At IQVIA, Katie is currently spearheading several key projects aimed at enhancing the company's portfolio of analytics and information management services. Her strategic vision has led to the development of multi-million dollar offerings that leverage cutting-edge data and technology solutions. By crafting and executing comprehensive go-to-market strategies, she ensures that these products are positioned effectively in the marketplace, driving customer engagement and revenue growth.
Katie's reputation as a problem-solver is complemented by her skills in lead generation, solution selling, and international project management. She is dedicated to mentoring new hires and training teams, fostering a culture of continuous learning and innovation. Her ability to build strong customer relationships has been instrumental in expanding market reach and establishing IQVIA as a leader in the commercial analytics space. Through her leadership, Katie not only navigates the complexities of the healthcare landscape but also empowers her teams to deliver exceptional results that ultimately enhance patient outcomes.
