Katie Kerrins is an accomplished marketing professional with over 15 years of experience, currently serving as the Director of Marketing at the National Wildlife Federation (NWF). In her role, Katie is pivotal in driving the overall strategy for new business acquisitions, particularly focusing on the...
Katie Kerrins is an accomplished marketing professional with over 15 years of experience, currently serving as the Director of Marketing at the National Wildlife Federation (NWF). In her role, Katie is pivotal in driving the overall strategy for new business acquisitions, particularly focusing on the organization’s children’s publications and product lines. Her expertise in creative strategy and digital marketing allows her to develop and implement innovative marketing campaigns that resonate with young audiences and their families, fostering a deep appreciation for wildlife and conservation.
Katie leads a diverse array of marketing initiatives, including direct mail, online advertising, paid media, and social campaigns. She meticulously coordinates these efforts to ensure that all gross and net campaign projections are met, demonstrating her strong analytical skills and strategic communications acumen. One of her key projects involves the integration of data-driven insights into campaign strategies, enabling NWF to optimize its outreach and engagement efforts effectively.
Her ability to build strong relationships with cross-functional teams has been instrumental in aligning marketing strategies with organizational goals. By fostering collaboration across departments, Katie ensures that the marketing approach is cohesive and supports NWF's mission of protecting wildlife and their habitats. With a keen focus on brand awareness and leadership, she is dedicated to maximizing business growth while promoting environmental stewardship. Through her innovative vision and strategic execution, Katie continues to make a significant impact at the National Wildlife Federation, inspiring the next generation to connect with nature.
