Katie Hafner is an accomplished Product Manager at Wagner Spray Tech, where she plays a pivotal role in the development and market introduction of innovative consumer paint sprayers, paint rollers, and steamers. With a robust background in both consumer and commercial markets, Katie leverages her...
Katie Hafner is an accomplished Product Manager at Wagner Spray Tech, where she plays a pivotal role in the development and market introduction of innovative consumer paint sprayers, paint rollers, and steamers. With a robust background in both consumer and commercial markets, Katie leverages her expertise in product development and strategic planning to drive the entire lifecycle of these products. Her approach begins with thorough market analysis, allowing her to identify emerging trends and consumer needs, which she translates into actionable product concepts.
At Wagner Spray Tech, Katie excels in orchestrating the stage gate processes that guide projects from inception to successful market launch. Her proficiency in quality management and packaging ensures that products not only meet but exceed industry standards, enhancing customer satisfaction and brand loyalty. Additionally, her experience in multi-channel marketing and sales management enables her to craft compelling product marketing strategies that resonate with target audiences across various platforms.
Katie's strong analytical skills and data modeling capabilities empower her to make informed decisions that align with the company's vision and market demands. Her engagement with C-level executives further underscores her ability to communicate effectively and advocate for product initiatives that drive growth and innovation. As she continues to lead key projects at Wagner Spray Tech, Katie remains committed to enhancing the customer experience and delivering high-quality solutions that empower consumers in their painting endeavors.
