Katie Febbroriello is a seasoned professional in the apparel industry, currently serving as the Director of Sales at Hybrid Apparel. With nearly two decades of experience in Merchandising and Planning/Allocation across diverse categories including Men's, Women's, Jewelry, and Intimate apparel, Katie has honed her expertise...
Katie Febbroriello is a seasoned professional in the apparel industry, currently serving as the Director of Sales at Hybrid Apparel. With nearly two decades of experience in Merchandising and Planning/Allocation across diverse categories including Men's, Women's, Jewelry, and Intimate apparel, Katie has honed her expertise in driving sales profitability while maintaining a customer-centric approach. In her current role, she oversees a substantial portfolio, managing over $30 million in revenue from key accounts such as Macy's, Amazon, Nordstrom, Old Navy, Gap, Dillard's, and GameStop.
Katie's strategic vision is evident in her ability to not only manage existing accounts but also to identify and expand into new categories, ensuring that Hybrid Apparel remains competitive in a rapidly evolving market. Her role requires a deep understanding of both store and e-commerce dynamics, allowing her to tailor strategies that resonate with diverse consumer bases. By collaborating cross-functionally with production, marketing, and visual merchandising teams, Katie ensures that product offerings are not only aligned with market trends but also optimized for sales performance.
Her strengths in financial analysis and sales management empower her to make data-driven decisions that enhance profitability while fostering strong relationships with retail partners. Katie thrives in fast-paced environments, where her ability to adapt and innovate is crucial. As she continues to lead Hybrid Apparel's sales initiatives, her commitment to excellence and passion for the fashion industry position her as a key player in driving the company's growth and success.
