Katie Scarlett Dorn is a seasoned digital marketing professional with over a decade of experience, currently serving as the Growth Marketing Lead for Strategy & Planning at Gopuff. In this pivotal role, Katie is at the forefront of developing innovative strategies for paid media channels,...
Katie Scarlett Dorn is a seasoned digital marketing professional with over a decade of experience, currently serving as the Growth Marketing Lead for Strategy & Planning at Gopuff. In this pivotal role, Katie is at the forefront of developing innovative strategies for paid media channels, focusing on new customer acquisition and optimizing customer-acquisition costs. Her expertise spans a wide array of digital marketing disciplines, including search, social media, display advertising, and emerging platforms like OTT and podcast marketing.
At Gopuff, Katie is instrumental in crafting and executing performance marketing testing frameworks that not only enhance campaign efficiency but also drive significant incremental lifts in new customer acquisition. By leveraging her deep understanding of analytics, she collaborates closely with data teams to build and maintain comprehensive performance dashboards, enabling real-time insights that inform strategic decision-making.
Katie's commitment to cultivating robust paid media partnerships is evident in her ability to create profitable, efficient campaigns that align with Gopuff's growth objectives. Her proficiency in various digital marketing tools and platforms, including Bing, Facebook, and email marketing, allows her to navigate the complexities of the digital landscape effectively. With a keen eye for detail and a strategic mindset, Katie is dedicated to pushing the boundaries of growth marketing, ensuring that Gopuff remains a leader in the competitive on-demand delivery market. Her passion for innovative marketing solutions and her extensive skill set make her a valuable asset to the Gopuff team and the broader digital marketing community.
