Katie Dominguez serves as the Global Solution Owner for Virtual Experiences at Accenture Song, where she plays a pivotal role in the Metaverse Continuum Business Group. Based in Seattle, WA, Katie leverages her extensive 15-year background in B2B marketing to drive transformative strategies that help...
Katie Dominguez serves as the Global Solution Owner for Virtual Experiences at Accenture Song, where she plays a pivotal role in the Metaverse Continuum Business Group. Based in Seattle, WA, Katie leverages her extensive 15-year background in B2B marketing to drive transformative strategies that help clients navigate the complexities of a virtual-first landscape. Her expertise lies in recalibrating event strategies to create immersive experiences that resonate in the metaverse, whether it’s orchestrating dynamic virtual events or enhancing employee onboarding processes.
In her current role, Katie collaborates with a diverse array of clients, guiding them through the intricacies of building their corporate metaverse. She is instrumental in developing tailored strategies that not only elevate brand engagement but also foster community and collaboration in digital environments. Key projects under her leadership have included the design and execution of innovative virtual events that integrate cutting-edge technology and user-centric design, ensuring that participants feel connected and engaged, regardless of their physical location.
Katie's proficiency in strategic planning, business development, and integrated marketing enables her to identify and capitalize on emerging trends within the metaverse. Her skills in CRM and advertising further enhance her ability to deliver impactful marketing communications that drive strategic account growth. As a thought leader in the realm of virtual experiences, Katie is committed to empowering organizations to harness the full potential of the metaverse, ultimately transforming how they connect with their audiences and employees in an increasingly digital world.
