Katie Van Den Bos serves as the Senior Vice President of Growth and Operations at Internet Brands, where she also holds the pivotal role of General Manager for two of the company's prominent legal businesses: Martindale-Nolo and Ngage. With a keen focus on making legal...
Katie Van Den Bos serves as the Senior Vice President of Growth and Operations at Internet Brands, where she also holds the pivotal role of General Manager for two of the company's prominent legal businesses: Martindale-Nolo and Ngage. With a keen focus on making legal resources accessible to a broader audience, Katie leads Nolo, which boasts an extensive library of free legal articles alongside a diverse catalog of DIY products and legal services. Under her stewardship, Nolo has become a trusted resource for individuals seeking straightforward legal guidance.
In her dual role, Katie oversees P&L responsibilities for both Martindale-Nolo and Ngage Live Chat, managing a combined portfolio valued at $60 million. Her strategic vision drives product innovation and technology enhancements, ensuring that both brands remain at the forefront of the legal tech landscape. Katie’s expertise in web analytics, data analysis, and business intelligence enables her to make informed decisions that optimize monetization strategies and enhance customer engagement.
Key projects under her leadership include the development of integrated marketing strategies that leverage digital channels to reach a wider audience, as well as the implementation of advanced forecasting techniques to anticipate market trends. Her commitment to operational excellence is evident in her hands-on approach to management, fostering a culture of collaboration and accountability within her teams. With a strong background in B2C operations and executive management, Katie is dedicated to driving growth and delivering exceptional value to clients while navigating the complexities of the legal industry.
