Katia Cadoret currently serves as the Chargée de communication Acquisition et Media at GROUPE BON MARCHÉ, where she plays a pivotal role in shaping the brand's communication strategies for Le Bon Marché Rive Gauche and La Grande Épicerie de Paris. With a rich background in...
Katia Cadoret currently serves as the Chargée de communication Acquisition et Media at GROUPE BON MARCHÉ, where she plays a pivotal role in shaping the brand's communication strategies for Le Bon Marché Rive Gauche and La Grande Épicerie de Paris. With a rich background in journalism, public relations, and marketing communication, Katia has cultivated a comprehensive understanding of the communication landscape, enabling her to approach projects with a holistic perspective. Her expertise lies in developing and executing innovative acquisition strategies that resonate with diverse audiences, particularly in the lifestyle sector, which encompasses design, architecture, food, and travel.
In her current role, Katia is responsible for crafting the annual strategy for acquiring new clients, ensuring that it aligns with the brand's vision and market positioning. She adeptly manages a cross-media strategy that integrates various platforms, enhancing the brand's visibility and engagement. Her meticulous approach to operational deployment includes overseeing project timelines and budgets, ensuring that all initiatives are executed seamlessly. Katia also emphasizes the importance of data-driven decision-making, regularly reporting on the effectiveness of campaigns and adjusting strategies based on insights gathered from media monitoring and public relations metrics.
Katia's passion for lifestyle communication is evident in her work, as she continuously seeks to elevate the brand's narrative through creative storytelling and strategic partnerships. Her proficiency in digital marketing and community management, combined with her keen eye for design and aesthetics, allows her to create compelling content that captivates audiences and drives customer acquisition. As she navigates the dynamic landscape of retail communication, Katia remains committed to fostering meaningful connections between the brand and its clientele, ensuring that GROUPE BON MARCHÉ remains a leader in the luxury lifestyle market.
