Kathy Heafey serves as the President of BanyanRFP, where she leverages her extensive background in management and marketing to revolutionize the Request for Proposal (RFP) process for legal services. With a proven track record of delivering exceptional results for major consumer brands such as Pillsbury,...
Kathy Heafey serves as the President of BanyanRFP, where she leverages her extensive background in management and marketing to revolutionize the Request for Proposal (RFP) process for legal services. With a proven track record of delivering exceptional results for major consumer brands such as Pillsbury, Green Giant, and Progresso Soup, Kathy brings a wealth of expertise in New Product Development, Holistic Margin Management, and Continuous Improvement to her current role. At BanyanRFP, she is spearheading innovative projects that streamline the RFP process, making it more efficient and user-friendly for organizations facing increasing pressure on their legal budgets.
Under Kathy's leadership, BanyanRFP has developed a private, secure, cloud-based platform that simplifies the RFP process, allowing companies to navigate the complexities of selecting outside counsel with ease. Her strategic vision is rooted in her ability to identify market needs and implement creative solutions that drive significant cost savings—evidenced by her success in enabling over $20 million in annual cost reductions at General Mills. Kathy's deep understanding of market planning, segmentation, and product marketing empowers her to craft tailored strategies that resonate with clients and enhance their overall experience.
As a recipient of the Champions award, Kathy is recognized not only for her leadership but also for her commitment to continuous improvement and innovation within the legal services sector. Her unique blend of skills in creative strategy and marketing research positions her as a thought leader in the industry, making her an invaluable asset to BanyanRFP and its mission to transform the way organizations manage their legal service RFPs.
