Kathy Grashof is a seasoned marketing and events professional currently serving as the Director of Marketing Events at Orange Business Services. With over twenty years of experience in the industry, Kathy has honed her expertise in developing and executing high-impact events that align with organizational...
Kathy Grashof is a seasoned marketing and events professional currently serving as the Director of Marketing Events at Orange Business Services. With over twenty years of experience in the industry, Kathy has honed her expertise in developing and executing high-impact events that align with organizational objectives and drive business growth. Her role involves not only the strategic planning and management of trade shows and corporate meetings but also the integration of innovative digital marketing strategies to enhance attendee engagement and brand visibility.
At Orange Business Services, Kathy leads a dynamic team dedicated to delivering exceptional event experiences that resonate with both clients and stakeholders. She is adept at managing multiple programs simultaneously, ensuring that each event is executed flawlessly, on time, and within budget. Her meticulous attention to detail and strong organizational skills enable her to navigate the complexities of conference planning, from site inspections to post-event evaluations, while consistently exceeding measurable goals and expectations.
Kathy's strategic thinking and proficiency in Business-to-Business (B2B) marketing empower her to create tailored experiences that foster meaningful connections and drive customer loyalty. By leveraging Customer Relationship Management (CRM) tools and data analytics, she continuously refines her marketing strategies to enhance event outcomes and ROI. As a thought leader in the marketing events space, Kathy is committed to fostering high-functioning teams that thrive on collaboration and innovation, making her a pivotal force in advancing Orange Business Services' mission and vision in the competitive landscape of global communications.
