Kathy Choi, as the Director of Marketing Operations at Aegis Company within Microsoft US Global Partner Solutions, brings over 18 years of extensive experience in marketing operations and compliance, particularly within the technology sector. Her role is pivotal in shaping and executing multi-tiered strategic channel...
Kathy Choi, as the Director of Marketing Operations at Aegis Company within Microsoft US Global Partner Solutions, brings over 18 years of extensive experience in marketing operations and compliance, particularly within the technology sector. Her role is pivotal in shaping and executing multi-tiered strategic channel programs that drive partner engagement and investment across a vast network of Fortune 500 companies. Kathy's expertise lies in developing innovative and compliant solutions that enhance visibility and reach, leveraging both quantitative and qualitative project analysis to inform her strategies.
Currently, Kathy is spearheading key projects aimed at establishing a compliant worldwide financial marketing policy and structure, which directly impacts over $500 million in marketing development funds allocated for partner investments and incentives. This initiative not only streamlines processes but also ensures that all marketing operations align with global strategies and internal controls, fostering an environment of operational readiness and compliance.
Kathy's skill set encompasses a wide array of competencies, including data modeling, financial reporting, and project management, which she utilizes to drive process improvements and new business development initiatives. Her vibrant motivation and leadership style inspire her team to achieve exceptional results, making her a crucial asset in navigating the complexities of marketing operations. By harnessing analytics and strategic insights, Kathy continues to elevate Aegis Company's position in the competitive landscape, ensuring that partner programs are not only effective but also compliant with industry standards.
