As the Marketing Director at KS Associates, Inc., Kathy Bast plays a pivotal role in shaping the firm’s brand and driving its growth in the competitive landscape of engineering and surveying. With a deep understanding of the intricacies of coastal engineering, civil/site engineering, and surveying...
As the Marketing Director at KS Associates, Inc., Kathy Bast plays a pivotal role in shaping the firm’s brand and driving its growth in the competitive landscape of engineering and surveying. With a deep understanding of the intricacies of coastal engineering, civil/site engineering, and surveying services, Kathy leverages her expertise to develop comprehensive marketing strategies that resonate with both existing and potential clients. Her responsibilities encompass a wide array of initiatives, including proposal writing and development, which are crucial for securing new projects and partnerships.
Kathy’s proficiency in web development and marketing communications ensures that KS Associates maintains a robust online presence, effectively showcasing the firm’s capabilities and successes. She is adept at utilizing social media platforms to engage with the community and promote the firm’s innovative solutions for infrastructure improvements. Additionally, her skills in copywriting and graphic design, particularly with tools like Photoshop, allow her to create compelling collateral that captures the essence of KS Associates’ mission and values.
One of Kathy’s key projects involves conducting thorough market and competitor research, which informs the firm’s strategic direction and enhances its competitive edge. By implementing client satisfaction surveys, she actively seeks feedback to refine services and improve client relationships. Kathy also excels in event planning, organizing corporate events that not only strengthen client connections but also elevate the firm’s visibility within the industry. Her multifaceted approach to marketing and business development is instrumental in driving KS Associates’ continued success since its inception in 1987.