Kathryn Elwa (Tanner) currently serves as a Service Design Lead at Hippo, where she leverages her extensive expertise in user research, customer experience, and usability to drive impactful solutions for complex challenges. With a keen eye for detail and a passion for enabling others, Kathryn...
Kathryn Elwa (Tanner) currently serves as a Service Design Lead at Hippo, where she leverages her extensive expertise in user research, customer experience, and usability to drive impactful solutions for complex challenges. With a keen eye for detail and a passion for enabling others, Kathryn excels at identifying the underlying issues that often masquerade as straightforward problems. Her role on a pivotal project for the Department for Health & Social Care showcases her ability to navigate intricate service landscapes, ensuring that user needs are at the forefront of design decisions.
In her current position, Kathryn is deeply involved in conducting comprehensive user research and facilitating design workshops that foster collaboration among stakeholders. By employing techniques such as persona development and wireframing, she crafts intuitive user experiences that resonate with diverse audiences. Her work not only enhances customer insight but also aligns with the strategic goals of the organization, ultimately leading to more effective e-commerce solutions and improved service delivery.
Kathryn's approach to service design is rooted in empathy and a commitment to understanding the user journey. She believes that every interaction is an opportunity to create value and solve problems, no matter how small they may seem. As she continues to tackle the challenges within the health and social care sector, Kathryn remains dedicated to designing solutions that are not only innovative but also sustainable, ensuring that they meet the evolving needs of users and stakeholders alike. Her ability to transform complex challenges into actionable strategies positions her as a vital asset to Hippo and the broader service design community.
