Kathrin Laser is a dynamic Senior Art Director at Tapestry, where she leverages over eight years of expertise in media and communication design to create compelling brand experiences that seamlessly blend lifestyle and technology. In her current role, Kathrin has been instrumental in shaping Coachtopia’s...
Kathrin Laser is a dynamic Senior Art Director at Tapestry, where she leverages over eight years of expertise in media and communication design to create compelling brand experiences that seamlessly blend lifestyle and technology. In her current role, Kathrin has been instrumental in shaping Coachtopia’s brand identity, a groundbreaking initiative that not only resulted in a successful product launch but also led to a sell-out of the inaugural product line. Her keen understanding of user-centered design principles has been pivotal in executing innovative design solutions that resonate with consumers across diverse platforms.
One of Kathrin's key projects involved the digital rollout of a new product line, where her strategic approach and creative vision contributed to a remarkable 40% boost in e-commerce sales. By harnessing the power of social media marketing, she effectively increased Coachtopia's presence on platforms like Instagram and TikTok, driving follower growth through targeted content and active engagement with the community. Her proficiency in tools such as Figma, Photoshop, and InDesign, combined with her skills in UI/UX and motion design, allows her to craft visually stunning and user-friendly designs that elevate brand narratives.
Kathrin's expertise extends beyond traditional design; she is adept at implementing comprehensive design systems that ensure consistency and coherence across all touchpoints. Her passion for merging aesthetics with functionality positions her as a leader in the industry, continually pushing the boundaries of what is possible in design. As she continues to innovate at Tapestry, Kathrin remains committed to creating impactful experiences that not only captivate audiences but also drive business success.
