Kathleen Scharrer serves as the Director of Marketing at Coates Design, where she leverages her extensive expertise in professional services marketing to elevate the firm’s visibility and competitive edge in the architectural and engineering sectors. With a strong focus on sustainable design, Kathleen plays a...
Kathleen Scharrer serves as the Director of Marketing at Coates Design, where she leverages her extensive expertise in professional services marketing to elevate the firm’s visibility and competitive edge in the architectural and engineering sectors. With a strong focus on sustainable design, Kathleen plays a pivotal role in shaping the firm’s marketing strategies, ensuring that Coates Design stands out in a crowded marketplace. Her proficiency in proposal writing and strategic theme development allows her to craft compelling narratives that not only highlight the firm’s innovative projects but also address key issues that resonate with potential clients.
At Coates Design, Kathleen is instrumental in a variety of business development activities. She orchestrates event planning initiatives that engage stakeholders and promote the firm’s commitment to sustainability in civic, residential, and commercial projects. Her adeptness in public relations and media relations ensures that Coates Design’s achievements and thought leadership are effectively communicated to a broader audience. Kathleen’s strategic advertising efforts further enhance the firm’s brand presence, positioning it as a leader in sustainable architecture.
Key projects under her direction have included high-profile proposals that showcase Coates Design’s unique approach to environmentally responsible design. By identifying and featuring critical differentiators in these proposals, Kathleen not only enhances the firm’s chances of winning new business but also reinforces its reputation as a forward-thinking practice dedicated to sustainable solutions. Her in-depth knowledge of marketing practices tailored for the architectural and engineering industries makes her an invaluable asset to Coates Design, driving growth and innovation in an ever-evolving landscape.
