Kathleen Pittman is a seasoned Media Director at GSD&M, where she leverages her extensive expertise in integrated marketing and media strategy to drive impactful advertising campaigns for a diverse range of clients. Since joining the agency permanently in April 2017, Kathleen has played a pivotal...
Kathleen Pittman is a seasoned Media Director at GSD&M, where she leverages her extensive expertise in integrated marketing and media strategy to drive impactful advertising campaigns for a diverse range of clients. Since joining the agency permanently in April 2017, Kathleen has played a pivotal role in overseeing the vetting, negotiation, and contracting of all media research and tools, ensuring that GSD&M remains at the forefront of the industry. Her strategic approach has not only increased profitability by uncovering efficiencies across various tools but has also created new income streams by packaging and selling valuable research insights.
Kathleen's leadership has been instrumental in executing successful integrated media campaigns across multiple verticals, including Retail, Quick Service Restaurants (QSR), Healthcare, Grocery, Military, Political, and Advocacy sectors. Her ability to drive new client acquisition and deliver positive ROI has solidified her reputation as a trusted partner for advertisers looking to maximize their marketing impact.
Currently, Kathleen is spearheading key projects that focus on innovative media buying strategies, utilizing a blend of traditional and digital channels to enhance brand visibility and audience engagement. Her proficiency in media planning and buying, combined with her deep understanding of social media marketing, positions her as a thought leader in the ever-evolving landscape of advertising. With a commitment to excellence and a passion for storytelling through media, Kathleen continues to inspire her team and clients alike, ensuring that GSD&M remains a leader in delivering compelling and effective marketing solutions.
