Katherine Taylor serves as the Director of Communications at The O'Neal School, an independent institution dedicated to providing a transformative educational experience for students from PreK3 to Grade 12. With over 15 years of marketing expertise, Katherine has successfully navigated the complexities of the buyer's...
Katherine Taylor serves as the Director of Communications at The O'Neal School, an independent institution dedicated to providing a transformative educational experience for students from PreK3 to Grade 12. With over 15 years of marketing expertise, Katherine has successfully navigated the complexities of the buyer's journey, particularly in the education sector, where she has demonstrated a remarkable ability to adapt to the digital landscape. Her strategic approach to communications has been pivotal in increasing student enrollment by 25% over a five-year period, showcasing her proficiency in marketing strategy and program development.
In her current role, Katherine oversees a diverse array of key projects that enhance the school's branding and identity. She employs her skills in graphics and computer graphics to create compelling visual content that resonates with prospective families and strengthens community engagement. Katherine's expertise in tools like Google Tag Manager and Moz allows her to analyze digital marketing efforts effectively, ensuring that each campaign is data-driven and results-oriented. Additionally, her experience with platforms such as Blackbaud and Wevideo enables her to manage press relations and produce high-quality multimedia content that highlights the school's achievements and unique offerings.
Katherine is passionate about fostering a strong school community and believes that effective communication is essential to building relationships with students, parents, and alumni. By leveraging her extensive background in marketing and her commitment to excellence, she continues to elevate The O'Neal School's visibility and reputation in the competitive landscape of education.
