Katherine Potter serves as the Senior Director of Recruitment Marketing and Employer Brand at TAG - The Aspen Group, where she leverages her extensive expertise to redefine how organizations attract and retain top talent across the health and pet care sectors. With over a decade...
Katherine Potter serves as the Senior Director of Recruitment Marketing and Employer Brand at TAG - The Aspen Group, where she leverages her extensive expertise to redefine how organizations attract and retain top talent across the health and pet care sectors. With over a decade of experience in recruitment marketing, Katherine has successfully led initiatives that not only enhance employer branding but also significantly improve candidate experiences. Under her leadership, TAG has achieved remarkable milestones, including supporting over 9,000 hires and winning the prestigious 2022 TalentBoard CandE Award, a testament to her commitment to excellence in candidate engagement.
Katherine's data-driven approach has been pivotal in transforming recruitment strategies into measurable outcomes. She spearheaded a project that resulted in a staggering 4400 basis point improvement in candidate experience ratings within just one year, showcasing her ability to implement innovative marketing strategies that resonate with potential hires. Additionally, her efforts have led to a 69% increase in career site traffic and a 125% boost in engagement metrics, underscoring her proficiency in digital marketing and social media marketing.
Her skill set encompasses a wide range of competencies, including data analysis, operations management, and cross-functional team leadership, enabling her to craft targeted recruitment campaigns that align with organizational goals. Katherine's passion for community outreach and her adeptness in pay-per-click (PPC) advertising further enhance her capability to create compelling narratives that attract diverse talent pools. As a thought leader in recruitment marketing, Katherine continues to push the boundaries of traditional hiring practices, ensuring that TAG remains at the forefront of talent acquisition in an ever-evolving landscape.
