As the Vice President of Marketing at Petfolk, Katherine Greiner is at the forefront of a transformative movement in the pet care industry. With a strong foundation in digital marketing and eCommerce, Katherine leverages her expertise to drive innovative marketing strategies that resonate with pet...
As the Vice President of Marketing at Petfolk, Katherine Greiner is at the forefront of a transformative movement in the pet care industry. With a strong foundation in digital marketing and eCommerce, Katherine leverages her expertise to drive innovative marketing strategies that resonate with pet parents and veterinary professionals alike. Her role involves not only crafting compelling narratives around Petfolk’s mission but also implementing scalable systems that enhance customer engagement and streamline operations.
Katherine’s holistic approach to marketing is evident in her current projects, which include the development of a comprehensive digital transformation strategy aimed at elevating the Petfolk brand across multiple platforms. By harnessing the power of mobile advertising and content marketing, she is focused on creating a seamless experience for users, ensuring that pet care is not only accessible but also enjoyable. Her experience in operations management and team building allows her to foster a collaborative environment where creativity thrives, enabling her team to explore new avenues for growth and customer connection.
Under her leadership, Petfolk is poised to become a leader in the veterinary services sector by 2030. Katherine’s commitment to sustainable business solutions and her knack for crafting investor presentations further solidify her role as a key player in Petfolk’s ambitious journey. As she continues to push the boundaries of traditional marketing, Katherine is dedicated to making Petfolk the most loved veterinary services brand in the Southeastern US and beyond, ensuring that every pet parent feels supported and valued.
