Katherine Cuevas serves as the Senior Director of Employer Brand Marketing and HR Communications at Discover Financial Services, where she plays a pivotal role in shaping the company's global employer brand strategy. With a keen focus on enhancing brand awareness and loyalty, Katherine leverages her...
Katherine Cuevas serves as the Senior Director of Employer Brand Marketing and HR Communications at Discover Financial Services, where she plays a pivotal role in shaping the company's global employer brand strategy. With a keen focus on enhancing brand awareness and loyalty, Katherine leverages her agile marketing expertise to develop innovative marketing strategies that not only attract top talent but also drive customer acquisition. Her leadership in employer branding has been instrumental in positioning Discover as an employer of choice in the competitive financial services landscape.
In her current role, Katherine spearheads key projects that integrate internal communications with external marketing efforts, ensuring a cohesive narrative that resonates with both current employees and prospective candidates. Her ability to craft compelling stories around Discover's culture and values has significantly improved employee engagement and retention rates. By utilizing her skills in digital strategy and interactive marketing, Katherine has successfully implemented campaigns that enhance the customer experience while simultaneously elevating the employer brand.
Katherine’s thought leadership in relationship management and segmentation has allowed her to identify and target diverse talent pools, ensuring that Discover not only attracts a wide range of candidates but also fosters an inclusive workplace. Her commitment to operational effectiveness has led to measurable gains in efficiency and productivity across her team, making her a key driver of Discover's overall business strategy. As a people leader, Katherine continues to inspire her team to innovate and excel, reinforcing Discover's reputation as a forward-thinking organization committed to both its employees and customers.
