Katherine Bassman currently serves as a Project Coordinator and Web Content Writer at etrailer, where she leverages her extensive skills in content strategy and social media marketing to create informative, customer-focused content that enhances the online shopping experience. In her role, Katherine excels at transforming...
Katherine Bassman currently serves as a Project Coordinator and Web Content Writer at etrailer, where she leverages her extensive skills in content strategy and social media marketing to create informative, customer-focused content that enhances the online shopping experience. In her role, Katherine excels at transforming complex product information into engaging and accessible content, ensuring that customers have the resources they need to make informed purchasing decisions. Her commitment to problem-solving is evident in her approach to content creation, where she prioritizes clarity and utility, helping customers navigate their options with ease.
Katherine is currently spearheading several key projects aimed at optimizing etrailer’s online presence. One notable initiative involves a comprehensive content overhaul of the company’s blog and product descriptions, where she employs her expertise in copy editing and WordPress to enhance SEO performance and user engagement. Additionally, Katherine plays a pivotal role in coordinating cross-functional teams, utilizing her project management skills to ensure that content is delivered on time and aligns with strategic marketing goals.
Her proficiency in tools like Microsoft Office and Microsoft Teams facilitates seamless collaboration with colleagues, while her experience with platforms like Vimeo allows her to integrate multimedia content that enriches the customer experience. Katherine’s passion for helping others extends beyond her professional life; she actively volunteers in her community, embodying her belief that true fulfillment comes from making a positive impact. Through her work at etrailer, Katherine not only contributes to the company’s success but also empowers customers to achieve their goals, reinforcing her role as a dedicated helper in both her career and community endeavors.
