As the Director of Integrated Marketing at Paramount, Katharine Santeiro brings a wealth of experience and a dynamic approach to the ever-evolving landscape of marketing. With a decade of expertise at renowned organizations such as Viacom, Madison Square Garden, Sesame Workshop, and Comedy Central, she...
As the Director of Integrated Marketing at Paramount, Katharine Santeiro brings a wealth of experience and a dynamic approach to the ever-evolving landscape of marketing. With a decade of expertise at renowned organizations such as Viacom, Madison Square Garden, Sesame Workshop, and Comedy Central, she has honed her skills in executing comprehensive 360-degree marketing campaigns that resonate with diverse audiences. Katharine’s current role involves spearheading influencer strategy and casting for high-profile advertiser opportunities, collaborating with top brands like Pepsi, BMW, Walmart, Mattel, Bank of America, and Zelle. Her ability to negotiate talent deals on behalf of ViacomCBS advertisers showcases her strong acumen in talent management and strategic planning.
Katharine's innovative approach to integrated marketing is evident in her work on brand digital and social campaigns, where she leverages her expertise in social strategy to create engaging content that drives audience interaction and brand loyalty. She has played a pivotal role in launching network TV premieres and orchestrating high-impact marketing initiatives at major music festivals, further solidifying her reputation as a leader in the industry. Her extensive network within the talent industry, cultivated through strong relationships with major agencies and talent managers, allows her to effectively align the right influencers with brand narratives, ensuring authentic and impactful collaborations.
With a strong foundation in digital marketing, event planning, and marketing research, Katharine is adept at navigating the complexities of modern marketing landscapes. Her proficiency in tools like Excel and Microsoft Word complements her strategic vision, enabling her to analyze data and drive informed decisions that elevate brand presence and engagement. As she continues to push the boundaries of integrated marketing at Paramount, Katharine Santeiro remains a key player in shaping the future of brand storytelling and audience connection.
