Katelyn Cozzi Meola serves as the Director of Brand Marketing for Pepsi at PepsiCo, where she plays a pivotal role in shaping the brand's narrative and driving its growth in a highly competitive market. With over 15 years of experience, Katelyn has a proven track...
Katelyn Cozzi Meola serves as the Director of Brand Marketing for Pepsi at PepsiCo, where she plays a pivotal role in shaping the brand's narrative and driving its growth in a highly competitive market. With over 15 years of experience, Katelyn has a proven track record of elevating multibillion-dollar global consumer brands through innovative marketing strategies and impactful partnerships. In her current role, she leads brand communications initiatives for the $9B+ Pepsi trademark in the U.S., focusing on equity advertising, culture drops, and digital marketing initiatives that resonate with diverse consumer segments.
Katelyn's expertise in developing award-winning integrated marketing campaigns and live experiences has been instrumental in launching category-disrupting product innovations that capture consumer attention and drive sales. Her strategic approach to omnichannel retail programming ensures that Pepsi remains at the forefront of consumer engagement, leveraging both traditional and digital platforms to maximize reach and impact.
Key projects under her leadership include collaborations with high-profile cultural icons and influencers, which not only enhance brand visibility but also deepen consumer connections. Katelyn's proficiency in content strategy and social media management allows her to craft compelling narratives that align with Pepsi's brand values while driving measurable results. As a leader, she fosters a collaborative environment that empowers high-performing teams to thrive, ensuring that Pepsi continues to innovate and lead in the beverage industry. With her extensive background in brand development and global sourcing, Katelyn is well-equipped to navigate the evolving landscape of consumer preferences and market dynamics, positioning Pepsi for sustained success.
