As the Founder of Case Line Consulting, Kate Rubin brings a wealth of experience and a unique perspective to the jewelry industry, particularly in the realms of sales and merchandising. With over a decade of hands-on experience, Kate has honed her expertise in bridal and...
As the Founder of Case Line Consulting, Kate Rubin brings a wealth of experience and a unique perspective to the jewelry industry, particularly in the realms of sales and merchandising. With over a decade of hands-on experience, Kate has honed her expertise in bridal and commitment jewelry, making her a sought-after consultant for brands of all sizes. At Case Line, she leads key projects that focus on product development and category launches, helping businesses not only to create compelling jewelry lines but also to strategically position them in a competitive market.
Kate's approach is rooted in data analytics and strategic planning, allowing her to optimize pricing and margins while ensuring that assortments resonate with target audiences. Her proficiency in assortment planning is complemented by her passion for staff training, empowering teams to effectively communicate the value of their products and enhance the customer experience.
In addition to her work with established brands, Kate also collaborates with private clients on jewelry acquisition and repurposing, showcasing her versatility and commitment to sustainability in the industry. Her insights and musings can be found on her Substack, where she shares her thoughts on trends, strategies, and the evolving landscape of jewelry merchandising. With a blend of creativity and analytical prowess, Kate Rubin is not just a consultant; she is a visionary leader shaping the future of jewelry retail.
