As the Vice President of Communications at the North Carolina Chamber, Kate Payne plays a pivotal role in shaping the narrative around the state's business landscape. With a keen focus on amplifying the voices of North Carolina businesses, Kate leads a dynamic communications team that...
As the Vice President of Communications at the North Carolina Chamber, Kate Payne plays a pivotal role in shaping the narrative around the state's business landscape. With a keen focus on amplifying the voices of North Carolina businesses, Kate leads a dynamic communications team that is dedicated to elevating the profiles of individual enterprises and their leaders. Her expertise in media outreach and integrated marketing allows her to effectively connect Chamber members with critical issues and events that influence their operations.
Under her leadership, the communications strategy encompasses a variety of channels, from press releases and social media campaigns to targeted advertising and internal communications. Kate is particularly adept at crisis communications, ensuring that the Chamber is prepared to navigate challenges while maintaining a positive public image. Her ability to counsel chief executives on effective communication strategies has proven invaluable, helping to align the Chamber’s mission with the needs and concerns of its members.
Key projects that Kate has spearheaded include comprehensive promotional campaigns that highlight the achievements of North Carolina businesses and initiatives that foster collaboration among industry leaders. By leveraging her skills in copywriting and marketing communications, she crafts compelling narratives that resonate with both the public and elected officials, ensuring that the Chamber's voice is heard loud and clear. Through her innovative approach and commitment to excellence, Kate continues to strengthen the Chamber's role as a vital advocate for business growth and economic development in North Carolina.
