As the Chief Marketing Officer at Cappasity, Kate Ilinskaya leverages over 17 years of diverse experience in travel tech, hospitality, and IT to drive innovative marketing strategies that enhance the company’s position in the rapidly evolving 3D and augmented reality (AR) landscape. Under her leadership,...
As the Chief Marketing Officer at Cappasity, Kate Ilinskaya leverages over 17 years of diverse experience in travel tech, hospitality, and IT to drive innovative marketing strategies that enhance the company’s position in the rapidly evolving 3D and augmented reality (AR) landscape. Under her leadership, Cappasity has emerged as a pioneer in providing scalable solutions for the seamless production and integration of 3D/AR content across various digital platforms, including websites, mobile apps, and marketplaces.
Kate’s expertise in eCommerce optimization and digital marketing has been instrumental in the development of key projects that showcase the capabilities of the Cappasity platform. By implementing data-driven marketing strategies and leveraging SEO copywriting, she has successfully increased brand visibility and user engagement, ultimately driving sales growth. Her strategic planning skills enable her to identify market trends and consumer needs, allowing Cappasity to stay ahead of the competition.
In her role, Kate has built a high-performance marketing team from the ground up, fostering a culture of collaboration and innovation. Her experience in both multinational corporations and start-up environments equips her with a unique perspective on managing multicultural teams and navigating complex market dynamics. By focusing on team leadership and effective communication, she ensures that her team delivers fast, impactful results that align with the company’s vision.
Kate's commitment to excellence in marketing strategy, combined with her deep understanding of the eCommerce landscape, positions her as a thought leader in the industry, driving Cappasity's mission to revolutionize how businesses create and utilize 3D/AR content.
