As the Senior Vice President of Marketing for the Americas at Sinch, Kate Gerwe leverages her extensive 25-year background in marketing leadership to drive strategic initiatives that enhance customer engagement and accelerate growth. With a proven track record in both large tech enterprises and dynamic...
As the Senior Vice President of Marketing for the Americas at Sinch, Kate Gerwe leverages her extensive 25-year background in marketing leadership to drive strategic initiatives that enhance customer engagement and accelerate growth. With a proven track record in both large tech enterprises and dynamic start-ups, Kate excels in building and nurturing high-performing teams that thrive in fast-paced environments. Her expertise spans across B2C, B2B, and B2B2C sectors, allowing her to develop comprehensive marketing strategies that resonate with diverse audiences.
At Sinch, Kate plays a pivotal role in promoting the Customer Communications Cloud, which facilitates over 700 billion engagements annually for some of the largest tech companies in the U.S. By harnessing data analytics and user experience insights, she crafts go-to-market strategies that not only highlight the security and reliability of Sinch's global super network but also position the company as a leader in messaging, voice, and email solutions. Her passion for online marketing and e-commerce drives innovative campaigns that effectively segment target markets, ensuring that messaging is both relevant and impactful.
Key projects under her leadership include the enhancement of Sinch's digital presence and the optimization of customer touchpoints, which have significantly improved engagement metrics and customer satisfaction. Kate's ability to connect the dots across various functions within the organization enables her to implement strategies that align with broader business objectives, ultimately contributing to Sinch's profitability and sustained growth in a competitive landscape. Her commitment to excellence and her strategic vision continue to propel Sinch forward as a trusted partner for over 150,000 businesses worldwide.
