Kate Frantz is a seasoned marketing professional with over a decade of experience in marketing, communications, and public relations. As the Marketing Senior Account Director at mdg, she operates at the dynamic intersection of creativity and strategy, leveraging her extensive expertise to drive impactful results...
Kate Frantz is a seasoned marketing professional with over a decade of experience in marketing, communications, and public relations. As the Marketing Senior Account Director at mdg, she operates at the dynamic intersection of creativity and strategy, leveraging her extensive expertise to drive impactful results for clients. In her hybrid role, Kate provides crucial oversight for agency operations, focusing on performance enhancement, technology optimization, and project management. Her keen eye for quality control and fiscal responsibility ensures that projects not only meet but exceed client expectations.
At mdg, Kate collaborates closely with cross-functional department heads and the project management team, spearheading initiatives that improve existing processes and systems. Her leadership in these areas has led to streamlined operations and enhanced resource management, ultimately contributing to the agency's overall success. Kate’s proficiency in branding and identity, coupled with her skills in social media marketing and customer relationship management (CRM), allows her to craft compelling narratives that resonate with target audiences.
Her commitment to community outreach and fundraising initiatives further underscores her dedication to making a positive impact through marketing. Whether she’s orchestrating an engaging event or developing a comprehensive newsletter strategy, Kate’s multifaceted approach ensures that every project aligns with the client’s vision and goals. With a strong foundation in Adobe tools and content management, she continues to innovate and inspire, making her a vital asset to the mdg team and the clients she serves. For more insights into her work and philosophy, visit her blog at katefrantz.wordpress.com.
