Kate Fitzgerald is a seasoned marketing professional with over 20 years of experience in the dynamic fields of marketing, branding, and communications. As the Director of Marketing and Communications for the McNulty Leadership Program at The Wharton School, University of Pennsylvania, she plays a pivotal...
Kate Fitzgerald is a seasoned marketing professional with over 20 years of experience in the dynamic fields of marketing, branding, and communications. As the Director of Marketing and Communications for the McNulty Leadership Program at The Wharton School, University of Pennsylvania, she plays a pivotal role in shaping the narrative and visibility of leadership development initiatives tailored for Wharton undergraduates, full-time MBAs, and executive MBAs. Kate’s expertise in multimedia content creation and digital marketing strategies has been instrumental in executing comprehensive multi-channel marketing campaigns that enhance the Wharton brand and engage diverse audiences.
In her current role, Kate oversees all marketing efforts related to three key leadership priorities: the McNulty Leadership Program, The Lipman Family Prize, and the Center for Leadership and Change. She is adept at leveraging Google Analytics and other data-driven insights to refine marketing strategies, ensuring that each initiative resonates with its target audience. Her leadership has led to the successful redesign of websites and the production of impactful video projects that highlight the transformative experiences offered by Wharton’s leadership programs.
Kate’s proficiency in event planning and corporate communications further enriches her contributions, as she orchestrates high-profile events that foster engagement and collaboration among students, alumni, and industry leaders. Her commitment to leadership development is evident in her strategic approach to messaging and branding, making her a key figure in advancing Wharton’s mission to cultivate the next generation of leaders. Through her innovative marketing strategies, Kate Fitzgerald continues to elevate the profile of Wharton’s leadership initiatives, ensuring they remain at the forefront of academic excellence and professional development.
