Kate Danks is a seasoned Channel Marketing Leader at Mimecast, where she has made significant strides over her six-year tenure. In her current role as Senior Channel Marketing Manager, Kate is instrumental in shaping the strategic direction of partner marketing initiatives. Her expertise spans the...
Kate Danks is a seasoned Channel Marketing Leader at Mimecast, where she has made significant strides over her six-year tenure. In her current role as Senior Channel Marketing Manager, Kate is instrumental in shaping the strategic direction of partner marketing initiatives. Her expertise spans the entire partner ecosystem, including resellers, distributors, and vendors, allowing her to effectively navigate the complexities of channel dynamics.
Kate has successfully managed a diverse portfolio of projects, from strategic Marketing Development Fund (MDF) planning with top-tier partners to the execution of impactful "To Partner" events and awards that celebrate channel excellence. Her efforts have not gone unnoticed; she was a finalist for the CRN Women and Diversity - Marketing Employee of the Year in both 2022 and 2023, underscoring her commitment to fostering inclusivity within the marketing landscape. Additionally, under her leadership, Mimecast has been recognized as the CRN Security Vendor of the Year for four out of five submissions she managed between 2019 and 2023, with a commendation in 2020.
Kate's skill set is robust, encompassing executive visibility, marketing communications, public relations, and event management, all of which contribute to her ability to drive successful marketing strategies that resonate with partners and customers alike. Her proficiency in market research, SEO, and customer relationship management (CRM) further enhances her capability to deliver results that align with Mimecast's business objectives. As she continues to lead innovative marketing initiatives, Kate remains dedicated to elevating the channel experience and driving growth within the cybersecurity sector.
