As the Deputy Communications Director at the Minnesota Department of Health, Kate Awsumb plays a pivotal role in shaping the public narrative around health and policy issues. With over 17 years of experience in communications leadership, Kate expertly navigates the complexities of disseminating critical health...
As the Deputy Communications Director at the Minnesota Department of Health, Kate Awsumb plays a pivotal role in shaping the public narrative around health and policy issues. With over 17 years of experience in communications leadership, Kate expertly navigates the complexities of disseminating critical health information to a diverse array of stakeholders, including the public, media, and public health partners. Her strategic oversight of a 30-member team ensures that all internal and external communications are not only aligned with the department's mission but also resonate with the intended audiences.
One of Kate's key contributions has been her ability to develop and implement comprehensive communications strategies that effectively translate complex health and scientific data into accessible messaging. This is particularly crucial in times of public health crises, where clear and concise communication can significantly impact community understanding and response. Under her guidance, the department has successfully executed high-profile campaigns that promote health education and awareness, leveraging her expertise in crisis communications and corporate communications to foster trust and transparency.
Kate's leadership extends to managing a substantial $7 million budget, ensuring that resources are allocated efficiently to maximize outreach and engagement efforts. Her skills in event planning and training have also been instrumental in preparing team members to communicate effectively, ensuring that they are equipped to handle inquiries and provide accurate information. As a result, Kate has not only enhanced the department's communications capabilities but has also strengthened its reputation as a reliable source of health information in Minnesota.
