Katarina Gentzel Sandberg is a seasoned consultant and partner at Gullers Grupp, where she has been a pivotal force since 2005. With over 25 years of experience in strategic communication across diverse industries, Katarina has honed her expertise in public affairs, corporate social responsibility, and...
Katarina Gentzel Sandberg is a seasoned consultant and partner at Gullers Grupp, where she has been a pivotal force since 2005. With over 25 years of experience in strategic communication across diverse industries, Katarina has honed her expertise in public affairs, corporate social responsibility, and crisis management. As the head of a dedicated team of nine communication consultants specializing in societal communication, she plays a crucial role in shaping the firm’s strategic direction and fostering innovative communication solutions.
Katarina’s leadership extends beyond her departmental responsibilities; she is an integral member of the company’s management team, contributing to high-level decision-making and strategic planning. Her commitment to advancing the field of strategic communication is evident in her co-authorship of two influential books on strategic improvisation, which explore the evolving landscape of communication and its implications for the future. The first book, released in the fall of 2017, delves into the future of strategic communication, while the second continues to build on these themes, offering fresh insights and practical frameworks.
In her current role, Katarina is actively involved in key projects that address complex communication challenges faced by organizations today. Her skills in communications planning, internal and external communications, and workshop facilitation enable her to guide clients through intricate scenarios, ensuring they are equipped to navigate crises and enhance their public image. With a keen understanding of marketing strategy and press relations, Katarina Gentzel Sandberg stands out as a thought leader in the field, dedicated to driving impactful communication strategies that resonate with diverse audiences.
