Kat Keesal serves as the Director of Product Design and Product Management at the Advertising Specialty Institute (ASI), where she leverages her extensive 15 years of experience in various design disciplines, including branding, marketing, product design, and service design. Her role is pivotal in optimizing...
Kat Keesal serves as the Director of Product Design and Product Management at the Advertising Specialty Institute (ASI), where she leverages her extensive 15 years of experience in various design disciplines, including branding, marketing, product design, and service design. Her role is pivotal in optimizing design operations to ensure that ASI remains agile and responsive to the ever-evolving landscape of the advertising industry. With over five years of experience leading diverse, high-performing teams, Kat has successfully built scalable design operations that adhere to industry best practices.
One of her standout achievements has been the seamless transition of the in-house design team’s primary tool from Sketch to Figma. This strategic move has significantly enhanced collaboration and efficiency among team members, fostering a more integrated approach to user-centered design. Kat’s expertise in user experience (UX) and user interface (UI) design has been instrumental in developing a robust design system that streamlines processes and elevates the quality of deliverables.
In her current role, she is also focused on implementing innovative design solutions that align with ASI’s business objectives, ensuring that the organization remains at the forefront of the advertising specialty industry. Her proficiency in product management, vendor management, and email marketing software further complements her ability to drive projects that not only meet but exceed user expectations. As Kat continues to champion design excellence at ASI, she remains committed to fostering a culture of creativity and collaboration that empowers her team to thrive in a fast-paced environment.
