Kat Hanner serves as the CRM Lead at Waking Up, where she leverages her expertise in data-driven strategies to enhance customer engagement and retention. With a strong focus on behavior-targeted technologies, Kat is instrumental in developing automated marketing instrumentation that optimizes lifecycle journeys and communications...
Kat Hanner serves as the CRM Lead at Waking Up, where she leverages her expertise in data-driven strategies to enhance customer engagement and retention. With a strong focus on behavior-targeted technologies, Kat is instrumental in developing automated marketing instrumentation that optimizes lifecycle journeys and communications across multiple channels. Her proficiency in omni-channel messaging ensures that users receive personalized and relevant content, fostering deeper connections with the brand.
In her current role, Kat collaborates closely with cross-functional teams, including data analytics, product development, marketing, and design, to create cohesive and impactful customer experiences. Her analytical skills shine through in retention analytics, where she interprets data to inform strategic decisions that drive user engagement and satisfaction. By utilizing tools such as Amplitude, Braze, and Google Workspace, Kat is able to streamline processes and enhance the effectiveness of marketing campaigns.
Beyond her technical capabilities, Kat is passionate about human-centered design and storytelling, which she integrates into her work to create compelling narratives that resonate with audiences. Her creative flair is further demonstrated through her proficiency in Adobe Creative Suite and web design, allowing her to craft visually appealing and user-friendly communications. Outside of her professional endeavors, Kat enjoys exploring community initiatives related to health and environmental science, as well as embarking on mini-expeditions with her beloved dog. This blend of professional expertise and personal passion informs her holistic approach to CRM strategy, making her a valuable asset to the Waking Up team.
