As the Director of Strategic Marketing & Business Development at sensXPERT - Technology by NETZSCH, Karlijn Eskens is at the forefront of transforming the plastics manufacturing industry through innovative SaaS solutions. With over a decade of experience in business development and digital strategy, Karlijn has...
As the Director of Strategic Marketing & Business Development at sensXPERT - Technology by NETZSCH, Karlijn Eskens is at the forefront of transforming the plastics manufacturing industry through innovative SaaS solutions. With over a decade of experience in business development and digital strategy, Karlijn has established herself as a leader capable of driving significant growth and enhancing brand awareness. Her strategic vision is complemented by a strong analytical focus, allowing her to seamlessly integrate data-driven insights into actionable marketing strategies.
Under her leadership, sensXPERT has successfully implemented a comprehensive marketing strategy that not only elevates customer engagement but also positions the brand as a thought leader in the industry. One of her key achievements includes the implementation of Salesforce as the primary CRM and marketing automation platform, which has significantly improved operational efficiency and facilitated data-driven decision-making across the organization. This initiative has empowered cross-functional teams to collaborate more effectively, ensuring that marketing efforts are aligned with business objectives.
Karlijn's expertise extends to change management and international expansion, where she has successfully led initiatives that foster innovation and adaptability within the organization. By building and mentoring a high-performing team, she has cultivated a culture of excellence that prioritizes customer experience and strategic growth. Her skills in project management, mergers and acquisitions, and corporate development further enhance her ability to navigate the complexities of the market, making her a pivotal figure in sensXPERT's ongoing success and evolution in the digital landscape of plastics manufacturing.
