Karina Vilkauskaite is an accomplished Group Product Marketing Manager at Google, where she leads the Global 3P Acquisitions and Scaled Programs initiatives. With a robust background in marketing and communications, Karina has honed her expertise in developing and executing strategies that not only drive user...
Karina Vilkauskaite is an accomplished Group Product Marketing Manager at Google, where she leads the Global 3P Acquisitions and Scaled Programs initiatives. With a robust background in marketing and communications, Karina has honed her expertise in developing and executing strategies that not only drive user acquisition but also foster an inclusive culture within her teams. Her leadership in the Google Partners Acquisitions and Incentives programs has been pivotal in enhancing partner engagement and expanding the reach of Google’s offerings on a global scale.
In her current role, Karina is spearheading key projects that leverage integrated marketing strategies to optimize digital media and online marketing efforts. By utilizing advanced tools like Google Analytics, she analyzes market trends and user behavior to inform data-driven decisions that enhance brand development and advertising effectiveness. Her commitment to mobile marketing and event management has also played a crucial role in creating impactful campaigns that resonate with diverse audiences.
Karina's passion for building effective teams is evident in her collaborative approach, where she emphasizes the importance of inclusivity and innovation. By fostering an environment that encourages creativity and diverse perspectives, she has successfully driven initiatives that not only meet business objectives but also contribute to a positive workplace culture. As she continues to navigate the dynamic landscape of digital marketing, Karina remains dedicated to empowering her team and partners, ensuring that they thrive in an ever-evolving industry.
