Kari Peterson serves as the System Marketing & Service Program Manager at Aspirus, where she plays a pivotal role in shaping and executing comprehensive marketing strategies across key service lines, including Women’s Health, Oncology, Primary Care, and the MyAspirus platform. With a results-oriented approach, Kari...
Kari Peterson serves as the System Marketing & Service Program Manager at Aspirus, where she plays a pivotal role in shaping and executing comprehensive marketing strategies across key service lines, including Women’s Health, Oncology, Primary Care, and the MyAspirus platform. With a results-oriented approach, Kari leverages her extensive expertise in strategic communications and branding to enhance the visibility and impact of these critical health services. Her ability to align marketing initiatives with business strategy ensures that Aspirus not only meets the needs of its diverse patient population but also drives growth and engagement within the community.
Currently, Kari is spearheading several key projects aimed at elevating patient experience and accessibility to healthcare services. By employing market research and development techniques, she identifies emerging trends and patient needs, allowing her team to craft targeted campaigns that resonate with the audience. Her proficiency in public relations and media relations has been instrumental in building strong relationships with local media outlets, enhancing the organization's reputation and outreach efforts.
Kari's commitment to team building and strategic planning fosters a collaborative environment that empowers her colleagues to contribute innovative ideas and solutions. Her focus on sales enablement ensures that the marketing strategies not only attract patients but also support the sales teams in achieving their objectives. As a thought leader in the healthcare marketing space, Kari Peterson is dedicated to advancing Aspirus's mission of delivering high-quality care while effectively communicating the value of its services to the community.
