Kari Miskit serves as the Chief Operating Officer at Visit Sacramento, where she leverages her extensive background in communications and media relations to drive strategic initiatives that enhance the region's visibility as a premier travel destination. With over 20 years of experience, Kari has honed...
Kari Miskit serves as the Chief Operating Officer at Visit Sacramento, where she leverages her extensive background in communications and media relations to drive strategic initiatives that enhance the region's visibility as a premier travel destination. With over 20 years of experience, Kari has honed her expertise in managing complex programs for a diverse array of national and regional brands, making her a pivotal figure in the tourism and hospitality industry.
In her current role, Kari oversees a multifaceted team responsible for media relations, marketing strategy, and internal communications. She is instrumental in developing and executing comprehensive marketing campaigns that resonate with both local and national audiences. Her adeptness at crafting compelling press releases and media alerts has significantly enhanced Visit Sacramento's public profile, while her strategic use of social media platforms has fostered deeper engagement with the community and stakeholders.
Kari is currently spearheading several key projects aimed at revitalizing Sacramento's image and attracting new visitors. One notable initiative involves a collaborative marketing strategy that highlights the city’s unique cultural offerings and vibrant events, positioning Sacramento as a must-visit destination. Additionally, her expertise in event management has been crucial in organizing high-profile events that showcase the region's attractions, further solidifying its reputation in the competitive travel landscape. With a keen eye for competitive analysis, Kari continuously assesses market trends to ensure that Visit Sacramento remains at the forefront of the tourism industry, driving growth and innovation in her role as COO.
