Karen Sims is a seasoned marketing professional with over 15 years of experience in driving sales and marketing initiatives within the senior living industry. As the Marketing Director at 12 Oaks Senior Living, she plays a pivotal role in shaping the community’s brand presence and...
Karen Sims is a seasoned marketing professional with over 15 years of experience in driving sales and marketing initiatives within the senior living industry. As the Marketing Director at 12 Oaks Senior Living, she plays a pivotal role in shaping the community’s brand presence and outreach strategies. Her expertise lies in developing and executing comprehensive marketing campaigns that not only enhance visibility but also build sustainable revenue streams.
In her current role, Karen coordinates a range of sales and marketing functions, ensuring that all initiatives align with the community's overall business plan and financial objectives. She is adept at implementing targeted marketing strategies that resonate with potential residents and their families, leveraging her skills in business analysis, advertising sales, and social networking. One of her key projects includes the launch of a digital marketing campaign that utilizes social media platforms and local community engagement to increase awareness and drive inquiries, resulting in a significant uptick in occupancy rates.
Karen's leadership style fosters collaboration among her team, encouraging innovative approaches to marketing challenges. Her background, which includes a notable internship at Essence Magazine, has equipped her with a unique perspective on storytelling and brand positioning. This experience, combined with her strong editorial skills, allows her to craft compelling narratives that highlight the quality of life at 12 Oaks Senior Living. As she continues to navigate the evolving landscape of senior living marketing, Karen remains committed to enhancing the community's reputation and ensuring that it meets the needs of its residents with excellence.
