Karen Dyra serves as the Media Strategy Director at Merkle, a part of the dentsu network, where she leverages her extensive experience in B2B marketing to drive impactful media strategies for high-profile clients such as Intel and VISA. With a robust background in both agency...
Karen Dyra serves as the Media Strategy Director at Merkle, a part of the dentsu network, where she leverages her extensive experience in B2B marketing to drive impactful media strategies for high-profile clients such as Intel and VISA. With a robust background in both agency and e-commerce environments, Karen has honed her expertise in developing tailored media strategies that align with core business objectives and key performance indicators (KPIs). Her strategic approach not only enhances brand visibility but also significantly contributes to measurable ROI and growth for her clients.
In her current role, Karen leads a dedicated team in the planning and execution of comprehensive B2B media campaigns, ensuring that every initiative is meticulously crafted to meet client needs. She excels in team leadership and project management, fostering a collaborative environment that optimizes operations for mutual success among clients, agency, and team members. Her ability to integrate digital marketing, social media, and event planning into cohesive strategies has positioned her as a thought leader in the industry.
Beyond her professional achievements, Karen is an active volunteer and a passionate advocate for ovarian cancer awareness, reflecting her commitment to making a positive impact both within and outside the marketing realm. Recognized as a Ball State University G.O.L.D. alumni award recipient, she continues to inspire others through her dedication to excellence and community service. With a proven track record in B2B media strategy and a holistic understanding of marketing communications, Karen Dyra is a driving force in the ever-evolving landscape of digital marketing.
