Karen Dyck is a seasoned Marketing and Business Development Advisor at MLT Aikins LLP, where she has been instrumental in shaping the firm’s strategic marketing initiatives since February 2015. With over 20 years of experience in professional services, Karen leverages her extensive background in long-term...
Karen Dyck is a seasoned Marketing and Business Development Advisor at MLT Aikins LLP, where she has been instrumental in shaping the firm’s strategic marketing initiatives since February 2015. With over 20 years of experience in professional services, Karen leverages her extensive background in long-term relationship sales to foster connections that drive business growth. Known as the great “connector,” she thrives on empowering legal professionals to cultivate meaningful relationships that translate into business opportunities.
In her current role, Karen provides comprehensive business development training and coaching to lawyers across six offices in Western Canada, ensuring that each team member is equipped with the skills necessary to navigate the competitive legal landscape. Her strategic planning efforts with practice group leads have led to the identification of cross-marketing opportunities, enhancing collaboration and synergy among the firm’s diverse practice areas. By advising the Business Development Committee on marketing infrastructure and resource gaps, Karen plays a crucial role in optimizing the firm’s marketing strategy and communications.
Her expertise encompasses a wide range of skills, including legal marketing, marketing communications, and event management, allowing her to craft compelling narratives that resonate with clients and stakeholders alike. Karen’s passion for internal communications and media relations further strengthens MLT Aikins’ brand presence in the market. As she continues to spearhead key projects and initiatives, her commitment to driving business success through innovative marketing strategies remains unwavering, positioning MLT Aikins as a leader in the legal sector.
