Karen Bennett is an accomplished Chief Marketing Officer (CMO) with a robust 13-year track record in the accounting software industry, where she has honed her expertise in developing and executing innovative marketing strategies that drive business growth and enhance brand visibility. After a fulfilling 14-year...
Karen Bennett is an accomplished Chief Marketing Officer (CMO) with a robust 13-year track record in the accounting software industry, where she has honed her expertise in developing and executing innovative marketing strategies that drive business growth and enhance brand visibility. After a fulfilling 14-year career, including a significant 9-year tenure at Thesaurus/BrightPay and Bright, Karen has made the thoughtful decision to take a career break to focus on full-time parenting. This transition reflects her commitment to personal growth and family values, while also allowing her to reflect on her professional journey and future aspirations.
Throughout her career, Karen has demonstrated exceptional leadership and strategic acumen, successfully spearheading projects that have transformed sales and marketing functions to maximize performance. Her experience in B2B marketing, particularly in lead generation and brand management, has equipped her with the skills to build and scale businesses effectively. Notably, her proficiency in SEO and content management has enabled her to create compelling narratives that resonate with target audiences, driving engagement and conversion rates.
During her time at BrightPay, Karen played a pivotal role in launching successful online lead generation campaigns and developing a comprehensive B2B marketing strategy that significantly increased market share. As she embarks on this new chapter of full-time parenting, Karen remains passionate about leveraging her insights and skills in marketing strategy, leadership, and new business development to contribute to future projects and initiatives that align with her values and vision. This career break not only allows her to nurture her family but also provides an opportunity for reflection and potential re-engagement with the industry she loves.
