Kara Lachance serves as the Director of Sales and Marketing at Wequassett Resort and Golf Club, where she leverages her extensive experience in the hospitality industry to drive revenue growth and enhance the guest experience. Since stepping into this role in October 2017, Kara has...
Kara Lachance serves as the Director of Sales and Marketing at Wequassett Resort and Golf Club, where she leverages her extensive experience in the hospitality industry to drive revenue growth and enhance the guest experience. Since stepping into this role in October 2017, Kara has been instrumental in developing innovative marketing strategies that resonate with both leisure and corporate clients. Her keen understanding of market trends and customer preferences has enabled her to successfully position Wequassett as a premier destination in Cape Cod, attracting a diverse clientele seeking luxury accommodations and exceptional service.
Kara's leadership is characterized by her collaborative approach, fostering a team environment that prioritizes creativity and excellence. She has spearheaded key projects, including the launch of targeted digital marketing campaigns and the revitalization of the resort's website, ensuring it reflects the unique charm and offerings of Wequassett. Additionally, her expertise in event planning and catering has allowed the resort to host a variety of successful gatherings, from intimate weddings to large corporate retreats, all while maintaining the high standards expected of a Four Star, Four Diamond property.
Prior to her current role, Kara served as the Director of Learning, where she managed the Wequassett Academy and oversaw comprehensive training programs for staff. This experience has equipped her with a deep understanding of employee development, which she continues to prioritize in her current position. By nurturing talent and fostering a culture of continuous improvement, Kara ensures that the resort's team is not only well-trained but also motivated to deliver exceptional guest experiences. Her passion for the hospitality industry and commitment to excellence make her a vital asset to Wequassett Resort and Golf Club.
