Justin Preiser is a dynamic and results-driven Director of Operations and Winemaking at Shadowbox Cellars, where he has played a pivotal role in establishing the winery as a distinguished name in the boutique wine sector. Co-founding the winery with four partner investors, Justin has leveraged...
Justin Preiser is a dynamic and results-driven Director of Operations and Winemaking at Shadowbox Cellars, where he has played a pivotal role in establishing the winery as a distinguished name in the boutique wine sector. Co-founding the winery with four partner investors, Justin has leveraged his extensive expertise in sales management, branding, and customer relationship management to create a unique and compelling brand narrative that resonates with luxury wine enthusiasts. His strategic vision has been instrumental in formulating and executing product marketing strategies that not only elevate the Shadowbox Cellars brand but also expand its reach through partnerships with high-end wine distributors.
Under Justin's leadership, the winery has successfully developed a robust direct-to-consumer (DTC) model, encompassing a tasting room experience that captivates visitors and fosters long-term customer loyalty. He has effectively hired, educated, and coached a dedicated team of part-time tasting room staff, ensuring that they deliver exceptional customer service that aligns with the winery's luxury positioning. Additionally, Justin oversees a diverse team of consultants specializing in marketing, public relations, and winemaking, driving initiatives that have resulted in high-profile media placements and increased brand visibility.
With a keen eye for budget management, Justin administers a $350K annual budget, strategically allocating resources to maximize ROI across all channels, including e-commerce and wholesale. His commitment to excellence is reflected in his ability to lead and inspire teams, fostering a culture of collaboration and innovation. As Shadowbox Cellars continues to grow, Justin Preiser remains at the forefront, blending his passion for winemaking with a strategic approach to operations and marketing, ensuring the winery's legacy of quality and distinction.
