As the Lead Designer at JJ INC, Justin Choi has established himself as a pivotal force in the realm of game design, particularly through his innovative work on the Steam game "Chicken in the Henhouse." In this role, Justin has seamlessly blended his expertise in...
As the Lead Designer at JJ INC, Justin Choi has established himself as a pivotal force in the realm of game design, particularly through his innovative work on the Steam game "Chicken in the Henhouse." In this role, Justin has seamlessly blended his expertise in visual design and user interface design to create an engaging and immersive gaming experience. His approach to branding the main character involved extensive collaboration with game developers, allowing him to draw insights from competitor analysis within both mobile and Steam platforms. This strategic research not only informed the character's visual identity but also ensured that it resonated with the target audience.
Justin's proficiency in Adobe Photoshop and Illustrator has been instrumental in crafting a cohesive low-poly aesthetic that aligns with the game's playful theme. His keen eye for typography and corporate identity further enhances the game's visual narrative, ensuring that every element—from buttons to victory screens—contributes to a unified user experience. Additionally, his skills in project planning and product photography have allowed him to oversee the design process from concept to execution, ensuring that all aspects of the game’s interface are both functional and visually appealing.
With a strong foundation in user interface design, Justin is adept at creating intuitive layouts that enhance player engagement. His work on "Chicken in the Henhouse" exemplifies his commitment to marrying form and function, making him a valuable asset to JJ INC and a respected figure in the gaming design community. As he continues to push creative boundaries, Justin remains dedicated to elevating the standards of game design through innovative visual storytelling and user-centric design principles.
