Jurgita Strahm serves as the Associate Director of Strategic Marketing at Tecan, where she plays a pivotal role in shaping the company’s global marketing landscape within the life sciences and MedTech sectors. With a robust background in global marketing strategy and brand management, Jurgita leads...
Jurgita Strahm serves as the Associate Director of Strategic Marketing at Tecan, where she plays a pivotal role in shaping the company’s global marketing landscape within the life sciences and MedTech sectors. With a robust background in global marketing strategy and brand management, Jurgita leads a dynamic marketing organization that encompasses brand marketing and experience, internal communications, e-commerce, and integrated digital marketing. Her expertise lies in navigating the complexities of regulated environments, ensuring that Tecan’s marketing initiatives not only comply with industry standards but also resonate with target audiences.
Under her leadership, key projects have focused on enhancing customer engagement and driving strategic business growth through innovative marketing campaigns. Jurgita is passionate about leveraging digital marketing tools and techniques to create integrated campaigns that deliver measurable results. She emphasizes the importance of cross-functional team leadership, fostering collaboration across departments to align marketing strategies with Tecan’s overarching business objectives.
Jurgita’s commitment to building a high-performance marketing organization is evident in her approach to talent development and team cohesion. By cultivating a culture of thought leadership and continuous improvement, she empowers her team to excel in delivering impactful marketing solutions. As Tecan continues to evolve in a competitive landscape, Jurgita’s strategic vision and results-driven mindset are instrumental in steering the company towards sustained growth and innovation in the life sciences arena.
