Julius Rullamas serves as the Director of Platforms at KINESSO, where he plays a pivotal role in shaping the company’s approach to platforms and intelligence within the rapidly evolving madtech landscape. With a keen focus on transforming big data into compelling narratives, Julius excels in...
Julius Rullamas serves as the Director of Platforms at KINESSO, where he plays a pivotal role in shaping the company’s approach to platforms and intelligence within the rapidly evolving madtech landscape. With a keen focus on transforming big data into compelling narratives, Julius excels in visualizing analytical results that drive actionable insights for clients. His expertise spans across consumer insights, ad sale analysis, and data analytics, making him an invaluable asset in the development of content strategy and planning.
At KINESSO, Julius is currently spearheading several key projects aimed at enhancing the integration of advertising technology and marketing technology (madtech). His work involves leveraging advanced data analytics to inform marketing strategies that not only resonate with target audiences but also optimize ad performance. By utilizing tools like Microsoft Excel and SQLite, he meticulously analyzes market research data, ensuring that every decision is backed by solid evidence and insights.
Julius's self-driven nature and meticulous attention to detail empower him to navigate complex challenges in the advertising industry. His ability to synthesize vast amounts of information into clear, actionable strategies has contributed to KINESSO being recognized as MediaPost’s 2024 Media Agency of the Year and Ad Age’s 2024 Network of the Year. As the industry continues to transform, Julius remains at the forefront, leveraging his skills in project planning and business strategy to drive innovation and success within the madtech space.
