Julie Smith serves as the Chief Marketing Officer at The LANG Companies, Inc., a division of IG Design Group, Americas, where she leverages her extensive expertise in global marketing to drive brand growth and market share. With over 30 years of experience in the industry,...
Julie Smith serves as the Chief Marketing Officer at The LANG Companies, Inc., a division of IG Design Group, Americas, where she leverages her extensive expertise in global marketing to drive brand growth and market share. With over 30 years of experience in the industry, LANG is renowned for its art and design-driven products, and Julie plays a pivotal role in shaping the company’s strategic direction. Under her leadership, the marketing team has successfully launched several key projects that have not only enhanced brand visibility but also significantly increased revenue streams.
Julie’s strategic vision is evident in her ability to develop differentiated products that resonate with consumers, particularly in the gift and specialty products sector. Her proficiency in brand management and consumer insight has been instrumental in executing compelling marketing campaigns for iconic brands such as LANG®, Turner Licensing®, and CR Gibson®. By integrating innovative sales operations with a deep understanding of market trends, Julie has fostered a culture of collaboration and creativity within her team, ensuring that each campaign is not only impactful but also aligned with the company's overarching goals.
Her leadership style emphasizes the importance of data-driven decision-making, allowing her to navigate the complexities of P&L management and product management effectively. Julie’s commitment to excellence and her ability to adapt to the ever-evolving market landscape have positioned The LANG Companies as a leader in the industry, making her a vital asset in the pursuit of continued growth and profitability. As she continues to spearhead initiatives that elevate the brand's presence, Julie remains dedicated to fostering innovation and delivering exceptional value to consumers.
