Julie Smith is a dynamic Product Owner in Digital Analytics at Victoria’s Secret & Co., where she leverages her extensive expertise to drive data-driven decision-making and enhance customer experiences. In her current role, Julie is instrumental in evangelizing analytics and experimentation across the organization. She...
Julie Smith is a dynamic Product Owner in Digital Analytics at Victoria’s Secret & Co., where she leverages her extensive expertise to drive data-driven decision-making and enhance customer experiences. In her current role, Julie is instrumental in evangelizing analytics and experimentation across the organization. She partners closely with brand analytics and platform leadership to identify and recommend cutting-edge data and analytic tools that empower teams to gain deeper insights into consumer behavior. Her ability to adapt quickly to the ever-evolving digital landscape allows her to stay ahead of trends, ensuring that Victoria’s Secret remains a leader in the retail industry.
One of Julie's key projects involves the implementation of innovative methodologies for digital platform measurement and A/B testing. By establishing rigorous standards for analyzing consumer interactions, she ensures that the organization has a comprehensive view of relevant behaviors, incorporating a wide variety of signals and data sources. Her creative analytical thinking not only enhances the accuracy of insights but also drives practical applications that support strategic initiatives.
With a strong foundation in technical requirements gathering and collaborative problem-solving, Julie excels in utilizing tools such as Google Analytics and Omniture to extract actionable insights. Her proficiency in web testing and online advertising further amplifies her contributions to the brand’s success. Known for her detail-oriented approach and exceptional communication skills, Julie effectively translates complex data findings into compelling narratives that resonate with stakeholders. As a leader who demonstrates initiative and fosters a culture of innovation, she continues to elevate the role of digital analytics within Victoria’s Secret & Co., paving the way for future growth and success.
