Julie Rickey serves as the Regional Marketing Director at Meritage Homes, a leading national homebuilder ranked among the top five in the industry. In her pivotal role, Julie is responsible for crafting and executing strategic marketing plans tailored to the South Region, which encompasses Georgia,...
Julie Rickey serves as the Regional Marketing Director at Meritage Homes, a leading national homebuilder ranked among the top five in the industry. In her pivotal role, Julie is responsible for crafting and executing strategic marketing plans tailored to the South Region, which encompasses Georgia, Tennessee, South Carolina, and North Carolina. Her expertise in integrated marketing and consumer engagement enables her to develop initiatives that resonate with diverse audiences while driving significant business results.
Under Julie's leadership, her team of marketing professionals collaborates closely with the Region President and Division Presidents to align marketing strategies with overarching company goals. This collaborative approach ensures that each marketing campaign is not only innovative but also strategically positioned to enhance brand visibility and market penetration. Julie's extensive background in B2B marketing, public relations, and internal communications allows her to effectively navigate the complexities of the real estate market, ensuring that Meritage Homes remains competitive and relevant.
Key projects that Julie has spearheaded include the launch of targeted marketing campaigns that leverage digital platforms and community engagement strategies, resulting in increased lead generation and customer acquisition. Her strong bottom-line results orientation is complemented by her exceptional problem-solving and organizational skills, which enable her to manage budgets effectively while maximizing ROI. As a seasoned professional in property management and real estate economics, Julie Rickey continues to drive innovation and excellence at Meritage Homes, solidifying the company's reputation as a trusted leader in the homebuilding industry.
